Everything above this line was built by me. Including the descent.
I take things that are good but illegible and make them legible and wanted. That has looked like a techno label with a Beatport Top 100 and BBC Radio 1 support, a mixing studio whose client list runs through EMI, Sony, Ultra, Toolroom and Spinnin, a privacy company's entire brand carried through a full crypto cycle, and now eighteen products and sites I designed, built and shipped, eight of them without a team.
I have also done it from inside a company. Fifteen people reporting to me at a marketing and print house, with the P&L. I know what it costs to be wrong.
The common part is not the medium. In every one of those cases somebody had something real and no way to make people see it. That is the job I am actually good at, and it is the job I am looking for.
Direction
Brand, messaging, art direction and the argument for why a thing matters. Fierce Animal Recordings from 2009, and MASQ's identity from zero.
Product
Scope, hierarchy, and the decision about what not to build. Eight taken from a sentence to a live URL without a team.
AI systems
Agents, automations and the training that makes a team actually use them. Delivered to paying clients through SWITCHD.PRO, not as prototypes.
Craft
Twenty-five years of shipping. Records, mixes, plugins, brands, sites. The shaft you just fell down is WebGL and hand-written shaders. Taught it too, through Sonic Academy, Ableton, SAE and Pyramind. Four Sonic Academy courses still live.
Eighteen live things
with real URLs.
How to work with me.
Hire me
Full time, on a creative or product team that has AI in its future and nobody who can both direct it and build it.
- Head of AI for a creative team
- Creative Director
- Product lead, AI products
- Creative or production operations lead
- Program, product or project manager, AI and creative delivery
Bring me in on a contract
Contract, fractional or a fixed scope. Same hands, shorter commitment, and it keeps running after I hand it over.
- AI strategy and system design
- Agents, automations, internal tools
- Sites and products, concept to live
- Team training and handover
If that reads like the shape of a problem you have, the fastest way through is a conversation.
Oakland, California. Remote first, Bay Area in person. Available now, full time.
Book a conversation →